How 44bd Collects, Uses, and Protects Your Personal Data

Section 1

About This Policy

This Privacy Policy ("Policy") is published by 44bd and governs the collection, processing, storage, and sharing of personal data related to all users ("Player", "User", "you") of the 44bd platform, accessible at https://44bd.im ("the Platform"). This Policy applies to all services offered by 44bd, including sports betting, live casino gaming, slot games, account management, customer support interactions, and promotional communications.

By registering an account on 44bd, accessing the Platform, or continuing to use any of its services, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree to the terms of this Policy, you must not register an account or continue to use the Platform.

This Policy should be read in conjunction with the 44bd Terms & Conditions and the Responsible Gaming Policy. Where this Policy refers to "personal data", it means any information that relates to an identified or identifiable natural person — that is, information that can be used, directly or indirectly, to identify you as an individual.

Section 2

Data We Collect

44bd collects several categories of personal data depending on how you interact with the Platform. The categories below describe the types of information we may hold about you at any given time:

2.1 Identity and Contact Data

• Full legal name as provided during account registration or KYC verification.
• Date of birth — collected to verify that you meet the 44bd minimum age requirement of 21 years.
• Email address — used for account communications, password resets, and promotional messages where you have opted in.
• Residential address — collected as part of identity verification and proof-of-address requirements.
• National ID or passport number — collected only when required for KYC verification purposes.

2.2 Financial Data

• Mobile wallet identifiers (bKash, Nagad, Rocket, Upay account numbers or registered phone numbers) used for deposit and withdrawal processing.
• Bank account details (Dutch-Bangla Bank, City Bank, BRAC Bank, and others) where bank transfers are used as a payment method.
• Transaction history — a complete record of all deposits, withdrawals, bonus credits, and wager settlements associated with your 44bd account.

2.3 Technical and Usage Data

• IP address — logged at login and during active sessions for security and fraud prevention purposes.
• Device type, operating system, and browser — collected to optimise the Platform experience across different devices.
• Session duration and activity logs — records of pages visited, games played, bets placed, and time spent on the Platform.
• Geolocation data — approximate location derived from IP address, used for compliance and responsible gaming monitoring.

2.4 Communications Data

• The content of any messages, enquiries, or complaints you submit to 44bd via email ([email protected]) or live chat.
• Records of customer support interactions, including the date, time, channel, and resolution outcome of each contact.
• Your marketing preferences — specifically whether you have opted in or out of receiving promotional emails from 44bd.

Section 3

How We Collect Your Data

44bd collects personal data through the following channels and methods:

3.1 Direct Collection

The majority of data 44bd holds about you is information that you provide directly when you register an account, complete identity verification, make a deposit or withdrawal, contact customer support, or participate in a promotion. You are always informed at the point of collection about what data is being requested and why.

3.2 Automated Technical Collection

When you access the Platform, certain technical data is collected automatically by our servers and analytics systems. This includes your IP address, browser type, device identifiers, session timestamps, and interaction logs. This data is collected using server-side logging, cookies, and similar tracking technologies as described in Section 7.

3.3 Third-Party Sources

In limited circumstances, 44bd may receive personal data about you from third-party sources, including:

• Payment processors (bKash, Nagad, Rocket, Upay, and partner banks) — transaction confirmation and payment status data required to credit your account or process your withdrawal.
• Identity verification providers — services used to cross-check identity documents and confirm age during the KYC process.
• Fraud prevention and anti-money laundering (AML) screening services — which may flag accounts or transactions as requiring enhanced due diligence.

Section 4

How We Use Your Data

44bd uses the personal data it collects for the following specific and defined purposes. We do not use your data for any purpose not described in this Policy without first obtaining your explicit consent:

Section 5

Legal Basis for Processing

44bd processes personal data only where a valid legal basis exists. The four legal bases on which 44bd relies are as follows:

• Contract performance — processing is necessary to fulfil the agreement between you and 44bd when you register an account, make transactions, or use platform features. Without this processing, 44bd cannot deliver the services you have signed up for.
• Legal obligation — 44bd is required to process certain data to comply with applicable laws, including anti-money laundering (AML) regulations, age verification requirements, and record-keeping obligations. Compliance with these obligations is non-negotiable and cannot be opted out of.
• Legitimate interest — 44bd has a legitimate interest in processing data to prevent fraud, secure the Platform, improve services, and conduct responsible gaming monitoring. We conduct a balancing test to ensure our legitimate interests do not override your rights and freedoms before relying on this basis.
• Consent — where 44bd relies on consent as the legal basis (primarily for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Section 6

Data Sharing and Third Parties

44bd does not sell your personal data. We share your data with third parties only where necessary and only under the circumstances described below:

6.1 Payment Service Providers

To process deposits and withdrawals, 44bd shares transaction-related data with your chosen payment provider — bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, or another partner institution. These providers receive only the data required to complete the transaction and are bound by their own data protection obligations.

6.2 Identity Verification and KYC Providers

44bd works with specialist third-party KYC and identity verification providers to validate identity documents and confirm player age. These providers act under strict contractual data processing agreements and may not use your data for any purpose other than the verification service they provide to 44bd.

6.3 Game Technology Providers

44bd's platform integrates game content from providers including Evolution Gaming, Pragmatic Play, Ezugi, Spribe, Microgaming, and NetEnt. These providers may receive limited session and game-interaction data necessary to deliver the game, record outcomes, and calculate settlements. Game providers do not receive your financial or identity data beyond what is required for the gaming session.

6.4 Legal and Regulatory Disclosure

44bd may be required to disclose personal data to law enforcement agencies, regulatory bodies, or other official authorities where required by applicable law, court order, or to protect the rights, safety, or property of 44bd, its players, or the public. In such cases, 44bd will disclose only the minimum data necessary to satisfy the legal requirement.

6.5 Business Transfers

In the event that 44bd undergoes a merger, acquisition, or sale of all or part of its business assets, player data may form part of the transferred assets. In such circumstances, 44bd will notify affected players via email prior to their data being transferred and subject to a different privacy policy.

Section 7

Cookies & Tracking Technologies

44bd uses cookies and similar tracking technologies on the Platform to ensure functionality, improve performance, and support analytics. A cookie is a small text file placed on your device by a website you visit. The cookies used by 44bd fall into the following categories:

7.1 Strictly Necessary Cookies

These cookies are essential for the Platform to function correctly. They enable core features such as account login session management, security token validation, and page load optimisation. These cookies cannot be disabled without severely impairing your ability to use 44bd.

7.2 Analytics and Performance Cookies

44bd uses analytics cookies to understand how players interact with the Platform — which pages are visited most frequently, where users encounter errors, and how long sessions last. This data is collected in aggregated, anonymised form and is used solely to improve the Platform experience. No individual player is identifiable from analytics cookie data alone.

7.3 Functional Cookies

Functional cookies remember your preferences — such as your preferred language setting and notification preferences — so that these settings persist across sessions without requiring you to re-configure them on each visit.

7.4 Managing Cookies

You may control cookie behaviour through your browser settings. Most modern browsers allow you to view, block, or delete cookies. Please note that blocking strictly necessary cookies will affect your ability to log in and use the Platform. Detailed instructions for managing cookies in your browser can be found in your browser's help documentation.

Section 8

Data Retention

44bd retains personal data for no longer than is necessary for the purposes for which it was collected, or as required by applicable legal obligations. The following retention periods apply as a general guide:

When the applicable retention period expires, 44bd will securely delete or anonymise the data so that it can no longer be associated with you as an individual. Where data has been anonymised, it may be retained indefinitely for statistical and analytical purposes without further notice.

Section 9

Your Rights Over Your Data

As a player on the 44bd platform, you hold the following rights with respect to your personal data. To exercise any of these rights, contact 44bd at [email protected] with a clear description of your request. We will acknowledge your request within 5 business days and respond substantively within 30 days.

• Right of Access — You may request a copy of all personal data that 44bd holds about you, including the categories of data, the purposes for which it is processed, and the third parties with whom it has been shared.
• Right to Rectification — If any personal data held by 44bd is inaccurate or incomplete, you have the right to request that it be corrected without undue delay.
• Right to Erasure ("Right to be Forgotten") — You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you withdraw consent and no other legal basis applies, or where the data has been processed unlawfully. Note that 44bd may be required to retain certain data to comply with legal obligations, in which case erasure cannot be completed for that specific data.
• Right to Restriction of Processing — You may request that 44bd restricts the processing of your data in specific circumstances, such as while the accuracy of data is being contested or while an objection is being assessed.
• Right to Data Portability — Where processing is based on consent or contract performance and carried out by automated means, you may request that 44bd provides your personal data in a structured, commonly used, machine-readable format.
• Right to Object — You may object to processing carried out on the basis of legitimate interest. 44bd will cease that processing unless it can demonstrate compelling legitimate grounds that override your rights.
• Right to Withdraw Consent — Where 44bd relies on consent as the legal basis for processing (e.g., for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

Section 10

Children & Minors

The 44bd platform is strictly intended for use by adults aged 21 years and above. 44bd does not knowingly collect, process, or store personal data from individuals under the age of 21. If 44bd becomes aware that personal data has been collected from a person under the minimum age, that data will be deleted immediately and the associated account will be permanently closed.

If you are a parent or guardian and believe that your child or a minor in your care has registered an account with 44bd or submitted personal data to the Platform, please contact us immediately at [email protected]. We will investigate and take appropriate action as a matter of priority.

44bd actively implements age-verification checks as part of the account registration and KYC process to prevent underage access. Players who cannot provide satisfactory proof of age will have their accounts suspended until verification is completed successfully.

Section 11

Security Measures

44bd implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Key security measures include:

• SSL/TLS Encryption — All data transmitted between your device and the 44bd Platform is encrypted using Transport Layer Security (TLS) protocols, ensuring that data in transit cannot be intercepted or read by unauthorised parties.
• Encrypted Data Storage — Sensitive data at rest, including identity documents and financial records, is stored using AES-256 encryption on secured servers with restricted physical and logical access controls.
• Access Controls — Access to player personal data within 44bd is restricted on a strict need-to-know basis. Staff members access only the data required to perform their specific role and are bound by confidentiality obligations.
• Regular Security Audits — 44bd's platform and data infrastructure undergoes periodic security assessments to identify and remediate vulnerabilities before they can be exploited.
• Fraud Monitoring Systems — Automated systems monitor account activity in real time to detect anomalous patterns that may indicate unauthorised access, account takeover attempts, or fraudulent transactions.

While 44bd takes all reasonable steps to protect your data, no internet-based system can be guaranteed to be 100% secure. You are responsible for keeping your account login credentials confidential. If you suspect your account has been compromised, contact [email protected] immediately.

Section 12

Policy Updates

44bd reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform functionality. When material changes are made, 44bd will notify registered players via email to the address on file or via an in-platform notification, with a minimum of 7 days' notice before the changes take effect.

The effective date at the top of this Policy will be updated to reflect the date on which the latest version came into force. Your continued use of the 44bd Platform following the effective date of any revised Policy constitutes your acceptance of the updated terms. If you do not agree with the updated Policy, you should cease using the Platform and may request account closure by contacting our support team.

We encourage you to review this Policy periodically to stay informed about how 44bd is protecting your personal data. Archived versions of previous Policy documents are available on request by contacting [email protected].

Section 13

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 44bd processes your personal data, please reach out to our support team using the details below. All privacy-related enquiries are handled by English-speaking staff available around the clock.